GOOD Provides a Set of Do’s and Don’ts for Social Innovation
As 2011 draws to a close, everyone is looking to 2012 in preparation, making predictions about what the future holds and how we can collectively better use our talents. In the corporate world and startup environment, there has been renewed interest in social good in the past 15 years. To maintain this legacy innovators are asking: what in the past year has worked and what hasn’t? GOOD’s recent article proposed to answer just that.
What can we take away from their analysis?
1) Social Impact Investing came onto the Scene.
2) Daily Deal Sites matured, causing consumers to think more critically about their choices and what they were willing to pay for them.
3) Social Enterprise boosted developing nations…fighting poverty, waste, and broken systems.
4) Crowd Funding became a celebrated new model for garnering needed monetary funds from one’s peers and supporters.
5) “Buy One Give One” giveaways spurred competition and controversy.
6) Revolutions abounded and were aided by social media and new online voting systems.
7) Microfinance hit a few bumps; showing that “credit alone [might not be] enough [in the future].”
What does the next decade hold based on this analysis? It’s hard to tell. But one thing’s for sure and that is that innovators and techies love to give back. If we’ve learned anything at talkTECH Communications from our clients, it is that entrepreneurs have some amazing ideas about how to make the world better and people stronger.
CLICK HERE to read the original GOOD article and make your own predictions about the future of social innovation in 2012 and beyond.
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