PR GlossaryPress/News Release - Press releases are well-crafted, fact-based documents generated by companies and then circulated to the news media to garner attention and/or to simply raise awareness. Many times press releases are a great tool for reporters to get story ideas, hence creating good relationships between the news media and PR professionals.
Author Archives: Fareesa Dastagir
Social media has played a huge role in this years London 2012 Olympics. It can’t go without mentioning some of the pros and cons. With more mobile devices and smartphones, anyone can find out about the games with a touch of a button. But how does it make those die hard fans feel when they [...]
The Importance of Logo Design: When considering the logo for your startup or company, there are many factors that need to come into consideration. Your logo should be a symbol for everything your company represents. It defies your brand’s personality and showcases your company’s brand. When a person looks at your logo, they should be able [...]
Our Mobile PR Expert, Rebekah Iliff, Co-founder and CEO of talkTECH Communications, recently wrote a guest post for Appcelerator entitled, “Make Your App Famous! Six Tips from a Mobile PR Pro”. Take her word of advice and follow these six tips to make your app famous!
This post was submitted to us by Harrison Kratz, Community Manager for MBA@UNC, the online MBA program at the University of North Carolina. His team has launched this infographic in partnership with the Young Entrepreneur Council as a part of their #FixYoungAmerica campaign, discussing the impact millennials have in today’s workforce and how organizations can [...]
Infographics are gaining popularity and are being used more frequently as a compliment to thoughtful content and to increase SEO. Since infographics, usually present complex information or data visualization quickly and clearly, they are a great resource for journalists. As some journalists are still new to utilizing infographics, we wanted to show how it really is [...]
The future is almost here! The future of tech that is! Now all we’re waiting for is the invention of flying cars… Everyone in the tech world have been raving about the latest technology in augmented reality glasses. Google recently announced their ambitious Project Glass, which allows users to send messages, use maps, take pictures [...]
If you haven’t heard the term “Augmented Reality” (AR) yet, you may be living in a bubble. That was me a few months ago. Now that I’ve read about AR, it’s fascinating to learn of all the possibilities this technology enables. AR is becoming the most interactive technology on mobile devices, allowing us to experience [...]
Is your brand ready to make the switch? On March 30, all brand pages will be required to switch to the new Facebook Timeline. On March 2, 2012, I attended a Wildfire webinar presented by Victoria Ranson, Founder and CEO of Wilfire Interactive called, “Timeline for Brands: How to Make the Switch” Here are my takeaways [...]
API? SDK? MVP? …WTF? Welcome to the world of tech startup lingo. If you’re new to this world, don’t feel left out, we’ve all been there. We’ve complied a list of 10 tech startup abbreviations and lingo to help you look less like a noob. 1. API Application Programming Interface is a source code-based specification intended [...]
When virtual reality made its debut in the gaming industry the 1990s, the public was eager to try it, but most games with the exciting feature were expensive and usually required a huge piece of equipment. Throughout the years, gamers were able to use less equipment (i.e. just a set of gloves and goggles) to [...]