PR GlossaryPress/News Release - Press releases are well-crafted, fact-based documents generated by companies and then circulated to the news media to garner attention and/or to simply raise awareness. Many times press releases are a great tool for reporters to get story ideas, hence creating good relationships between the news media and PR professionals.
Author Archives: Kristen Tischhauser
About Kristen Tischhauser
Kristen brings a decade of public relations and marketing experience to talkTECH Communications, specializing in the lifestyle and technology arenas. Her multi-faceted approach in delivering strategic results oriented PR campaigns, expertise in media relations, and grassroots branding tactics has a proven track record. To date, Kristen has facilitated top tier media coverage for campaigns such as Pocketweb Ltd. U.S. Market Launch, TEDxGoldstar Los Angeles, Elements Behavioral Health iPhone app launch, Startup Weekend Bay Area, and Cal Net Technology Groupʼs “Competitive Advantage Event Series” hosted by Microsoft, ShoreTel and the DigiTrust Group. Under Kristenʼs direction, talkTECH clients have appeared in numerous print and digital publications including: Inc., The Next Web, Fast Company, Mashable, TechCrunch, Los Angeles Business Journal, G4, Socaltech.com, Gadgetsteria, ChannelPro, Gizmodo, Wired.com, Smart Business, Los Angeles Times, and L.A. Weekly; and broadcast outlets including Reuters TV, CNN, The Today Show, and HLN. Prior to talkTECH, Kristen was the Director at a lifestyle boutique agency in Chicago, where she managed a variety of noteworthy clients such as Victoriaʼs Secret, Yogen Früz, Chef Radhika Desai (BRAVO TVʼs Top Chef: New York “chefʼtestant”), AKIRA, and VenusZine. During her tenure there, she facilitated press coverage for the following high-profile events: StarChefʼs Rising Stars Gala at Trump Hotel Chicago, Mandy Mooreʼs Gain Challenge Concert, Gen Art and Shorty Clothingʼs E-Boutique Launch, Christian Sirianoʼs Love Games Fashion Show. Kristen graduated with a B.A. in Public Corporate Communications from Butler University and is involved with networking and non-profit organizations, such as Chicago Childrenʼs Advocacy Center (PR committee) and the Public Relations Society of America (Los Angeles chapter). She is also a founding board member of the Stimulus Social Club, an organization that allocates charitable contributions to local non-profits through monthly events. She currently resides in Venice, California.
There is nothing better than an editor or journalist acknowledging just how difficult it is [for us PR folks] to figure out what the heck they want. Moreover, the shifting tides of media and technology make it evermore challenging to keep up with which writers are covering what topics, let alone which publications employ them. [...]
Yekra is a Los Angeles-based film distribution technology platform for digitally delivering movies direct to consumers through online, affinity communities. The company offers quality content to end-users in a seamless environment enabling traditional distributors, independent filmmakers and content producers to monetize their content with transparency and ease. I spoke to Yekra Founder and CEO Lee [...]
Bill Magnuson is the co-founder and CTO of Appboy, a customer relationship management platform for mobile app developers and marketers. As developed by Bill, Appboy’s SDK plus web dashboard enable mobile app owners to create and receive feedback from/market to user segments and provides individualized user insights, event monitoring, feedback forms, and marketing options. [...]
Have you ever tried to teach your grandparents how to use a computer? I know I have and yes, it is really frustrating. Eugene Luskin, the CEO of Pure Devices, has created a touch screen tablet which allows your grandparents to connect to the virtual world with a touch of a button. Pure Devices, a [...]
What are your thoughts on the ghostly re-appearance of West Coast rap legend Tupac Shakur a.k.a. “Holopac” at Coachella? Creepy OR amazing? I personally think Dr. Dre’s vision is innovative and exciting from an entertainment standpoint – what better way to enjoy music from legendary artists of the past (especially if you were not [...]
How would I describe the SXSW Interactive festival? SXSW Interactive = a five day whirlwind of compelling presentations from the brightest minds in technology, parties, gaming, networking, pitches, bbq, startups, tech junkies, apps, innovation, and of course – free booze. I think that sums it up! This was my second time in Austin, Texas for [...]
The #teamtalkTECH attended the Google & NewME accelerator at The Googleplex on February 21, and wanted to share the highlights of our notes: The event started with an intro by Google’s Head of Global Entrepreneurship Mary Himinkool, followed by several pitches from minority owned startups and feedback from a judges panel that consisted of “Black [...]
There has been a recent stir around mobile application privacy and security this past couple of weeks with Path. The mobile social network was caught uploading users’ address books to its server without asking permission to do so. The chief executive of Path, Dave Morin, apologized for the automatic download and said Path would correct it, [...]
By: Rebekah Iliff, Co-founder & CEO, talkTECH Communications As a business owner, entrepreneur, part-time recovering control freak and analysis junkie, I’ve spent days…no weeks…pondering the idea of running a “social business”: up and down, around and around, in and out, my brain does flips as it tries to wrap itself around this idea of “People [...]
As a part of Mashable’s weekly video series Behind the Brand with host Bryan Elliot, “How iJustine became a Media Mogul,” sought to reveal the ‘secret sauce’ behind creating a million-plus member community of online viewers. According to Wikipedia, “as of June 1, 2009, [Justine Ezarik] had over a half a million Twitter followers, and [...]