PR GlossaryPress/News Release - Press releases are well-crafted, fact-based documents generated by companies and then circulated to the news media to garner attention and/or to simply raise awareness. Many times press releases are a great tool for reporters to get story ideas, hence creating good relationships between the news media and PR professionals.
Author Archives: Kristen Tischhauser
About Kristen Tischhauser
Kristen brings a decade of public relations and marketing experience to talkTECH Communications, specializing in the lifestyle and technology arenas. Her multi-faceted approach in delivering strategic results oriented PR campaigns, expertise in media relations, and grassroots branding tactics has a proven track record. To date, Kristen has facilitated top tier media coverage for campaigns such as Pocketweb Ltd. U.S. Market Launch, TEDxGoldstar Los Angeles, Elements Behavioral Health iPhone app launch, Startup Weekend Bay Area, and Cal Net Technology Groupʼs “Competitive Advantage Event Series” hosted by Microsoft, ShoreTel and the DigiTrust Group. Under Kristenʼs direction, talkTECH clients have appeared in numerous print and digital publications including: Inc., The Next Web, Fast Company, Mashable, TechCrunch, Los Angeles Business Journal, G4, Socaltech.com, Gadgetsteria, ChannelPro, Gizmodo, Wired.com, Smart Business, Los Angeles Times, and L.A. Weekly; and broadcast outlets including Reuters TV, CNN, The Today Show, and HLN. Prior to talkTECH, Kristen was the Director at a lifestyle boutique agency in Chicago, where she managed a variety of noteworthy clients such as Victoriaʼs Secret, Yogen Früz, Chef Radhika Desai (BRAVO TVʼs Top Chef: New York “chefʼtestant”), AKIRA, and VenusZine. During her tenure there, she facilitated press coverage for the following high-profile events: StarChefʼs Rising Stars Gala at Trump Hotel Chicago, Mandy Mooreʼs Gain Challenge Concert, Gen Art and Shorty Clothingʼs E-Boutique Launch, Christian Sirianoʼs Love Games Fashion Show. Kristen graduated with a B.A. in Public Corporate Communications from Butler University and is involved with networking and non-profit organizations, such as Chicago Childrenʼs Advocacy Center (PR committee) and the Public Relations Society of America (Los Angeles chapter). She is also a founding board member of the Stimulus Social Club, an organization that allocates charitable contributions to local non-profits through monthly events. She currently resides in Venice, California.
This year, my list to Santa was dominated mostly by beauty products to help in erasing away another year of wrinkles and Pamela Love jewelry (I’ve become quite the cult fan of this line)…but as a self-proclaimed lover of “all things tech”, I still managed to squeeze some gadgets and tech accessories onto my wish [...]
As 2011 draws to a close, everyone is looking to 2012 in preparation, making predictions about what the future holds and how we can collectively better use our talents. In the corporate world and startup environment, there has been renewed interest in social good in the past 15 years. To maintain this legacy innovators are [...]
In light of the recent SF AppShow, the second annual app focused marketing and monetization convention, talkTECH would like to present a few Holiday Apps of our own for your perusing pleasure. The theme of this year’s SF AppShow centered around the Holidays and posed the following question: How can mobile apps save time and [...]
talkTECH Communications was recently honored to be a sponsor of TEDxIrvine – an independently organized TED licensed event created to spark deep discussion and connection. The talk’s theme, “Change Agents”, explored “accelerated change driven by economic, social and technological factors.” The event took place on at the beautiful Rancho Las Lomas in Silverado, CA. The [...]
Who says geeks are too serious to nerd-out for Halloween?! In the spirit of this glorious holiday and our love of all things TECH, we thought we’d share a ‘BEST OF’ selection of Halloween themed tech-robilia. TECH COSTUMES One of our favorite costumes was made by a women Mashable featured in their Halloween coverage- we [...]
As an homage to the end of Paris Fashion Week and our lovely month-long trip to Europe, a collision of fashion and tech in the news couldn’t be more timely… Here’s the latest word on the street (or should I say la rue?) amongst the fashionistas and industry movers and shakers… The name Nicola Formichetti, [...]
After almost a month of living abroad in Paris and traveling throughout Italy, Rebekah and I have come to terms with what key items are absolutely necessary for the “Geek-Chic Traveler” to have in tow. Here are the 5-must haves that have been glued to us for the duration of our European excursion… 1. Tumi Tech [...]
I was lucky enough to be introduced to the hottest gaming trends at SXSW this year (a few months ago, in fact) and the one that stuck out the most was SCVNGR, which is headed by “Chief Ninja” and 22-year-old Princeton dropout, Seth Priebatsch. After listening to this “boy wonder” speak to a packed crowd [...]
If you haven’t already heard of Google+, say you were busy preparing for Carmageddon and are just now getting back into the swing of things (I’ve taken notice – this is the ultimate excuse for anything!) For those who aren’t in the know or haven’t really taken interest in Google+ as of yet, I’ve compiled [...]