PR GlossaryPress/News Release - Press releases are well-crafted, fact-based documents generated by companies and then circulated to the news media to garner attention and/or to simply raise awareness. Many times press releases are a great tool for reporters to get story ideas, hence creating good relationships between the news media and PR professionals.
Author Archives: Rebekah Iliff
This post was originally submitted by Rebekah Iliff, Co-Founder and CEO of talkTECH Communications on podConnect by Pereira & O’Dell blog. If there is one thing I’ve learned in the past ten years prancing around the wild wild west of marketing communications, most recently social media, it is this: everyone – and I mean everyone – [...]
75% of my mindshare these days is spent belaboring trends, data, and culture around technology innovation. To be sure, this fact is not a bad thing and has singlehandedly acted as the inspiration and catalyst of a company I co-founded, whose blog I am proud to be an author and whose team has grown into [...]
“Startupism” – ahh, there’s a word. Connoting a movement of sorts in and of itself, this “little conference that could” beat out AdTech [in my opinion] just on its mere ability to attract some of Silicon Valley’s most controversial and brilliant sparkplugs for two days of music, movers and shakers, food, libations and oh yes I almost [...]
It’s the week to celebrate love, which means that countless people are soaking in the bliss and good vibes of the holiday. At the same time, probably just as many people (if not more) are feeling bitter or annoyed. Valentine’s Day is supposed to be about love, but it’s also the day that countless single [...]
What happens when you put a bunch of techies and business dudes in a room with female entrepreneurs and marketing-types assisted by some very yummy wine, beer and food (including dessert) and call it a “Holiday Mashup?” Well, I can tell you what I believe happens (networking, interesting conversation, education, a possible “hook up” here [...]
In the land of “all things agency” there resides an entire village of idiots leads, prospects, and (if you are unlucky enough) clients that make you want to put yourself into a straight jacket and march to the nearest mental institution – preferably while you still possess at least three-fourths of your hair and prior [...]
After returning from a recent “working vacation” in Europe with my business partner, where we spent the mornings and afternoons touring and enjoying everything Paris, Florence, Venice, and Milan had to offer (and we mean EVERYTHING), meeting with other entrepreneurs, and working with our EU clients, while the evenings into the wee hours of [...]
On April 18, 2011 my life came to a grinding halt. Not that the warning signs weren’t there, but sometimes it’s much easier to live in denial and avoid the conflict you know will ensue if you attempt to move toward change. Well, needless to say, the Universe (and Cyberspace) had a different plan for [...]
In August 2001 I had begun making plans for a semester abroad in Italy through the University of Loyola Chicago’s philosophy department. This degree program was probably somewhat useless for anything other than pursuing law school (which I decided NOT to do), but proved extremely helpful for highbrow, snobby conversations business-related meetings with “global citizens” [...]
It’s Infographic of the Week time! Employment-themed: The 5-Minute Guide to Getting a Job in Social Media. For more Infographics and some words, follow me @carmella_nicole!