Which outlets should you target for your launch?

Posted on by Chathri Ali

At talkTECH we often get questions on which outlets to target for a product or website launch. The short answer is it depends. I know, I hate that phrase too! Mainly it depends on what your announcing, who your target audience and your intended outcome for PR. In many cases, we can actually get two [...]

When to hit reply on an email

Posted on by Chathri Ali

I just received an email from a friend of talkTECH’s who we had asked a favor for at 2:25pm on a Monday. His reply came in at 3:28pm today, a Tuesday. I had completely forgotten all context of the favor, as well as the sense of urgency. But, that’s not his fault. It just happened [...]

Mike Butcher’s “How to deal with tech media”

Posted on by Kristen Tischhauser

There is nothing better than an editor or journalist acknowledging just how difficult it is [for us PR folks] to figure out what the heck they want. Moreover, the shifting tides of media and technology make it evermore challenging to keep up with which writers are covering what topics, let alone which publications employ them. [...]

Terms of Service: a List for Social Internet Users

Posted on by Kelly Byrd

Following Instagram’s recent changes to their Terms of Service, I thought it may be helpful to provide a list of Terms of Service/User Agreements for popular social communities and websites because it is important and smart for both casual and professional users of these sites to remember what they’ve agreed to. Here are your resources: [...]

An Interview With Film Industry Veteran and Yekra Co-Founder, Lee Waterworth

Posted on by Kristen Tischhauser

Yekra is a Los Angeles-based film distribution technology platform for digitally delivering movies direct to consumers through online, affinity communities. The company offers quality content to end-users in a seamless environment enabling traditional distributors, independent filmmakers and content producers to monetize their content with transparency and ease. I spoke to Yekra Founder and CEO Lee [...]

American-Canadian Horror Story

Posted on by Chathri Ali

The well-documented Radian6 fall from grace last week has shown that not all employees are treated equally. Salesforce announced significant layoffs, representing approximately one third of the Canadian company, which caught the social engagement industry by surprise (boo!). According to Canada’s TechVibes: Salesforce was “decimating” Radian6′s marketing and social community departments. According to a source [...]

An Interview With Appboy’s Bill Magnuson

Posted on by Kristen Tischhauser

  Bill Magnuson is the co-founder and CTO of Appboy, a customer relationship management platform for mobile app developers and marketers. As developed by Bill, Appboy’s SDK plus web dashboard enable mobile app owners to create and receive feedback from/market to user segments and provides individualized user insights, event monitoring, feedback forms, and marketing options. [...]

Defining The Roles of PR Professionals and Their Partners

Posted on by Kelly Byrd

After reading Jen Pedde’s post “What a Community Manager is Not” – especially the comments – I started thinking about the grey areas between the roles of PR professionals and those under the departments and titles of Community Marketing Social Media In the post, Jen states “‘Community’ is not marketing, support, PR, product, or communications, [...]

Avoid Burnout: How to give your startup employees a break

Posted on by Chathri Ali

Two years ago Boulder-based investor Brad Feld gave a TED Talk at the TEDxBoulder event about work-life balance and his algorithm for it. In short, his solution is what he calls The Quarterly Week Off the Grid. Watch the full video and absorb his wisdom. Yes, I mean you – baggy-eyed startup founders and small [...]

Founder Interview with Eugene Luskin, CEO of Pure Devices

Posted on by Kristen Tischhauser

Have you ever tried to teach your grandparents how to use a computer? I know I have and yes, it is really frustrating. Eugene Luskin, the CEO of Pure Devices, has created a touch screen tablet which allows your grandparents to connect to the virtual world with a touch of a button. Pure Devices, a [...]