PR GlossaryPress/News Release - Press releases are well-crafted, fact-based documents generated by companies and then circulated to the news media to garner attention and/or to simply raise awareness. Many times press releases are a great tool for reporters to get story ideas, hence creating good relationships between the news media and PR professionals.
Obama For America (OFA) has released an app for iOS and Android to promote voter engagement. Per TechCrunch, the app streams campaign news, voting locations, registration information and volunteer opportunities, and synchronizes with Facebook, Twitter, email, SMS, and a dashboard. It also allows for campaign donations and for voters to see the latest ID laws in [...]
Social media has played a huge role in this years London 2012 Olympics. It can’t go without mentioning some of the pros and cons. With more mobile devices and smartphones, anyone can find out about the games with a touch of a button. But how does it make those die hard fans feel when they [...]
The Importance of Logo Design: When considering the logo for your startup or company, there are many factors that need to come into consideration. Your logo should be a symbol for everything your company represents. It defies your brand’s personality and showcases your company’s brand. When a person looks at your logo, they should be able [...]
Our Mobile PR Expert, Rebekah Iliff, Co-founder and CEO of talkTECH Communications, recently wrote a guest post for Appcelerator entitled, “Make Your App Famous! Six Tips from a Mobile PR Pro”. Take her word of advice and follow these six tips to make your app famous!
This post was submitted to us by Harrison Kratz, Community Manager for MBA@UNC, the online MBA program at the University of North Carolina. His team has launched this infographic in partnership with the Young Entrepreneur Council as a part of their #FixYoungAmerica campaign, discussing the impact millennials have in today’s workforce and how organizations can [...]
Infographics are gaining popularity and are being used more frequently as a compliment to thoughtful content and to increase SEO. Since infographics, usually present complex information or data visualization quickly and clearly, they are a great resource for journalists. As some journalists are still new to utilizing infographics, we wanted to show how it really is [...]
This post was originally posted on June 6, 2012 by James Iliff. Visit his website and read his blog post here. Last weekend was an explosion of wacky projects, do-it-yourself products, and massive art installations, including everything from steampunk motorcycles and fire-breathing metallic dragons to musical tesla coils and robot petting zoos. What I speak of [...]
This post was originally submitted by Rebekah Iliff, Co-Founder and CEO of talkTECH Communications on podConnect by Pereira & O’Dell blog. If there is one thing I’ve learned in the past ten years prancing around the wild wild west of marketing communications, most recently social media, it is this: everyone – and I mean everyone – [...]
75% of my mindshare these days is spent belaboring trends, data, and culture around technology innovation. To be sure, this fact is not a bad thing and has singlehandedly acted as the inspiration and catalyst of a company I co-founded, whose blog I am proud to be an author and whose team has grown into [...]
This post was originally shared via PR Breakfast Club I recently had a discussion with a man who is building a business that is aiming to help PR professionals with their biggest workflow issues. He was very kind, and was asking me informed questions regarding the common issues I have and have seen coworkers deal [...]