PR GlossaryPress/News Release - Press releases are well-crafted, fact-based documents generated by companies and then circulated to the news media to garner attention and/or to simply raise awareness. Many times press releases are a great tool for reporters to get story ideas, hence creating good relationships between the news media and PR professionals.
Category Archives: BACKtalk
BACKtalk is written and edited by talkTECH Communications Co-founder & CEO, Rebekah Iliff.
Post topics include interviews with key constituent groups such as journalists, entrepreneurs, VCs, and CEOs, as well as thoughts and opinions on innovation and technology.
75% of my mindshare these days is spent belaboring trends, data, and culture around technology innovation. To be sure, this fact is not a bad thing and has singlehandedly acted as the inspiration and catalyst of a company I co-founded, whose blog I am proud to be an author and whose team has grown into [...]
After returning from a recent “working vacation” in Europe with my business partner, where we spent the mornings and afternoons touring and enjoying everything Paris, Florence, Venice, and Milan had to offer (and we mean EVERYTHING), meeting with other entrepreneurs, and working with our EU clients, while the evenings into the wee hours of [...]
Once in a great while I forget how privileged I am to be surrounded by strong, smart, male figures…the least of which are my three brothers who have done an insatiably stellar job of keeping me upheld in my rightful place as princess; which is why they are strong and smart. Oh yes boys, it [...]
If you didn’t already know by our surnames (Iliff and Tischhauser,) talkTECH has a total soft spot for Germans. I had the gelegenheit (that’s deutsch, for opportunity) to speak with fellow landbewohner, David Henzel, partner and VP of Marketing at NetDNA; the most innovative and awesome Content Delivery Network services provider. David Henzel calls himself [...]
Bad dates are a rite of passage welcoming you into adulthood with the condescending slap of reality. Jennifer Kelton, the Founder and CEO of BadOnlineDates.com, knows bad dates, but she also knows bad dates are a hilarious opportunity to bond over “you’ll-never-believe-what-this-schmuck/floozy-did” moments. Jennifer used her entrepreneurial spirit and social media know-how to establish BadOnlineDates.com, [...]
Getting noticed in LA is hard – whether you’re a wannabe actor/reality TV star or the next big brand about to make it big. Every good product needs an even better strategist to launch it into the spotlight. Enter, Matthew Arevalo; as the Founder of Master Works, Matthew’s passion is partnering with brands to help [...]
Geek is not a dirty word for Nicole Cifani, head of VIP Client and Partner Relations at Mobile Roadie, a mobile app platform that brings the joy of amazing apps to everyone with an iPhone or Android; the word “geek” is music to Nicole’s very sonically inclined ears. Nicole embraces the title with a “more-cool-points-for-me” [...]
Tony Adam is what you might call a permanent member of the “Cool Kids Club.” Scratch that — Tony is a permanent member of the “Uber-Achiever Cool Kids Club.” Currently, the Founder and CEO of Eventify, an LA-based startup creating a venue marketplace, AND the Founder and Principal of Visible Factors, an SEO consulting company,Tony [...]
I know what you’re thinking. This man has an unfair advantage. And you may be right. With a name like “Van Jepson” – which elicits images of a “rockstar slash futuristic larger than life character” that may just be saving the world from alien invasion in his spare time – this very human individual has [...]
Robyn Ward has been consulting, advising, and working at early-stage Tech/Internet businesses in LA and NYC for over a decade. Most recently, she was VP Business Development at fast-growing LA startup, Docstoc. Currently she works for BetterWorks, where she is known as the “Startup Rockstar,” responsible for business development and sales. At the upcoming Biz2Beach [...]