PR GlossaryPress/News Release - Press releases are well-crafted, fact-based documents generated by companies and then circulated to the news media to garner attention and/or to simply raise awareness. Many times press releases are a great tool for reporters to get story ideas, hence creating good relationships between the news media and PR professionals.
Category Archives: Musings
Musings is our version of miscellaneous and really means nothing other than random, funny, interesting posts that we just can’t figure out what to do with. There is life beyond tech after all!
After reading Jen Pedde’s post “What a Community Manager is Not” – especially the comments – I started thinking about the grey areas between the roles of PR professionals and those under the departments and titles of Community Marketing Social Media In the post, Jen states “‘Community’ is not marketing, support, PR, product, or communications, [...]
Obama For America (OFA) has released an app for iOS and Android to promote voter engagement. Per TechCrunch, the app streams campaign news, voting locations, registration information and volunteer opportunities, and synchronizes with Facebook, Twitter, email, SMS, and a dashboard. It also allows for campaign donations and for voters to see the latest ID laws in [...]
What are your thoughts on the ghostly re-appearance of West Coast rap legend Tupac Shakur a.k.a. “Holopac” at Coachella? Creepy OR amazing? I personally think Dr. Dre’s vision is innovative and exciting from an entertainment standpoint – what better way to enjoy music from legendary artists of the past (especially if you were not [...]
If you haven’t heard the term “Augmented Reality” (AR) yet, you may be living in a bubble. That was me a few months ago. Now that I’ve read about AR, it’s fascinating to learn of all the possibilities this technology enables. AR is becoming the most interactive technology on mobile devices, allowing us to experience [...]
API? SDK? MVP? …WTF? Welcome to the world of tech startup lingo. If you’re new to this world, don’t feel left out, we’ve all been there. We’ve complied a list of 10 tech startup abbreviations and lingo to help you look less like a noob. 1. API Application Programming Interface is a source code-based specification intended [...]
In the land of “all things agency” there resides an entire village of idiots leads, prospects, and (if you are unlucky enough) clients that make you want to put yourself into a straight jacket and march to the nearest mental institution – preferably while you still possess at least three-fourths of your hair and prior [...]
On April 18, 2011 my life came to a grinding halt. Not that the warning signs weren’t there, but sometimes it’s much easier to live in denial and avoid the conflict you know will ensue if you attempt to move toward change. Well, needless to say, the Universe (and Cyberspace) had a different plan for [...]
In August 2001 I had begun making plans for a semester abroad in Italy through the University of Loyola Chicago’s philosophy department. This degree program was probably somewhat useless for anything other than pursuing law school (which I decided NOT to do), but proved extremely helpful for highbrow, snobby conversations business-related meetings with “global citizens” [...]
“Really?” you ask. “Is this photo truly necessary on Monday morning, at the beginning of our busy, important, task-filled week? It is not only a complete freak-show of a picture, but it’s somewhat disturbing on a fundamental level…and now I am distracted.” To which I would answer: “THAT’S disturbing? How ‘bout the sheer amount of [...]
You know those people who think they’re “totally cool” because they travel all the time for work… flying here-there-and-everywhere in an attempt to boost their company’s write offs bottom line while simultaneously boosting their egos in the process because, AND I QUOTE: “once you become a traveling employee it means that you get all sorts [...]