PR GlossaryPress/News Release - Press releases are well-crafted, fact-based documents generated by companies and then circulated to the news media to garner attention and/or to simply raise awareness. Many times press releases are a great tool for reporters to get story ideas, hence creating good relationships between the news media and PR professionals.
Category Archives: popTECH
popTECH is written and edited by talkTECH Communications Co-founder & President, Kristen Tischhauser. Post topics include emerging technology product reviews and thoughts on the intersection between pop culture and technology.
Obama For America (OFA) has released an app for iOS and Android to promote voter engagement. Per TechCrunch, the app streams campaign news, voting locations, registration information and volunteer opportunities, and synchronizes with Facebook, Twitter, email, SMS, and a dashboard. It also allows for campaign donations and for voters to see the latest ID laws in [...]
Infographics are gaining popularity and are being used more frequently as a compliment to thoughtful content and to increase SEO. Since infographics, usually present complex information or data visualization quickly and clearly, they are a great resource for journalists. As some journalists are still new to utilizing infographics, we wanted to show how it really is [...]
What are your thoughts on the ghostly re-appearance of West Coast rap legend Tupac Shakur a.k.a. “Holopac” at Coachella? Creepy OR amazing? I personally think Dr. Dre’s vision is innovative and exciting from an entertainment standpoint – what better way to enjoy music from legendary artists of the past (especially if you were not [...]
The future is almost here! The future of tech that is! Now all we’re waiting for is the invention of flying cars… Everyone in the tech world have been raving about the latest technology in augmented reality glasses. Google recently announced their ambitious Project Glass, which allows users to send messages, use maps, take pictures [...]
If you haven’t heard the term “Augmented Reality” (AR) yet, you may be living in a bubble. That was me a few months ago. Now that I’ve read about AR, it’s fascinating to learn of all the possibilities this technology enables. AR is becoming the most interactive technology on mobile devices, allowing us to experience [...]
API? SDK? MVP? …WTF? Welcome to the world of tech startup lingo. If you’re new to this world, don’t feel left out, we’ve all been there. We’ve complied a list of 10 tech startup abbreviations and lingo to help you look less like a noob. 1. API Application Programming Interface is a source code-based specification intended [...]
As an homage to the end of Paris Fashion Week and our lovely month-long trip to Europe, a collision of fashion and tech in the news couldn’t be more timely… Here’s the latest word on the street (or should I say la rue?) amongst the fashionistas and industry movers and shakers… The name Nicola Formichetti, [...]
After almost a month of living abroad in Paris and traveling throughout Italy, Rebekah and I have come to terms with what key items are absolutely necessary for the “Geek-Chic Traveler” to have in tow. Here are the 5-must haves that have been glued to us for the duration of our European excursion… 1. Tumi Tech [...]
I was lucky enough to be introduced to the hottest gaming trends at SXSW this year (a few months ago, in fact) and the one that stuck out the most was SCVNGR, which is headed by “Chief Ninja” and 22-year-old Princeton dropout, Seth Priebatsch. After listening to this “boy wonder” speak to a packed crowd [...]
After many malfunctioning and cursed (lost/broken 4 in 1 year) purple BlackBerry phones, I finally gave in – switched my cell phone service and added an iPhone 4 to my collection of Apple machines and gadgets. Although, the iPhone 4 may be old news to some, I’m just getting familiar with it and all its [...]