PR GlossaryPress/News Release - Press releases are well-crafted, fact-based documents generated by companies and then circulated to the news media to garner attention and/or to simply raise awareness. Many times press releases are a great tool for reporters to get story ideas, hence creating good relationships between the news media and PR professionals.
Category Archives: Social Innovation
Have you ever tried to teach your grandparents how to use a computer? I know I have and yes, it is really frustrating. Eugene Luskin, the CEO of Pure Devices, has created a touch screen tablet which allows your grandparents to connect to the virtual world with a touch of a button. Pure Devices, a [...]
Social media has played a huge role in this years London 2012 Olympics. It can’t go without mentioning some of the pros and cons. With more mobile devices and smartphones, anyone can find out about the games with a touch of a button. But how does it make those die hard fans feel when they [...]
Our Mobile PR Expert, Rebekah Iliff, Co-founder and CEO of talkTECH Communications, recently wrote a guest post for Appcelerator entitled, “Make Your App Famous! Six Tips from a Mobile PR Pro”. Take her word of advice and follow these six tips to make your app famous!
Infographics are gaining popularity and are being used more frequently as a compliment to thoughtful content and to increase SEO. Since infographics, usually present complex information or data visualization quickly and clearly, they are a great resource for journalists. As some journalists are still new to utilizing infographics, we wanted to show how it really is [...]
75% of my mindshare these days is spent belaboring trends, data, and culture around technology innovation. To be sure, this fact is not a bad thing and has singlehandedly acted as the inspiration and catalyst of a company I co-founded, whose blog I am proud to be an author and whose team has grown into [...]
Is your brand ready to make the switch? On March 30, all brand pages will be required to switch to the new Facebook Timeline. On March 2, 2012, I attended a Wildfire webinar presented by Victoria Ranson, Founder and CEO of Wilfire Interactive called, “Timeline for Brands: How to Make the Switch” Here are my takeaways [...]
As 2011 draws to a close, everyone is looking to 2012 in preparation, making predictions about what the future holds and how we can collectively better use our talents. In the corporate world and startup environment, there has been renewed interest in social good in the past 15 years. To maintain this legacy innovators are [...]