Category Archives: Social Media 101

Social Media 101 is written and edited by talkTECH Communications Social Media Executive and new media expert, Gretchen Schneider. Post topics include emerging media tools and tips, as well as commentary on how to best leverage social media for PR and interactive marketing activities.

Terms of Service: a List for Social Internet Users

Posted on by Kelly Byrd

Following Instagram’s recent changes to their Terms of Service, I thought it may be helpful to provide a list of Terms of Service/User Agreements for popular social communities and websites because it is important and smart for both casual and professional users of these sites to remember what they’ve agreed to. Here are your resources: [...]

Journalist’s Guide to Infographics

Posted on by Fareesa Dastagir

Infographics are gaining popularity and are being used more frequently as a compliment to thoughtful content and to increase SEO. Since infographics, usually present complex information or data visualization quickly and clearly, they are a great resource for journalists. As some journalists are still new to utilizing infographics, we wanted to show how it really is [...]

SPOTLIGHT RECAP: Social isn’t really a marketing tool and you can’t measure success in numbers, say what?

Posted on by Rebekah Iliff

This post was originally submitted by Rebekah Iliff, Co-Founder and CEO of talkTECH Communications on podConnect by Pereira & O’Dell blog. If there is one thing I’ve learned in the past ten years prancing around the wild wild west of marketing communications, most recently social media, it is this: everyone – and I mean everyone – [...]

Tech Personality iJustine Spills Her Secret to YouTube Success

Posted on by Kristen Tischhauser

As a part of Mashable’s weekly video series Behind the Brand with host Bryan Elliot, “How iJustine became a Media Mogul,” sought to reveal the ‘secret sauce’ behind creating a million-plus member community of online viewers. According to Wikipedia, “as of June 1, 2009, [Justine Ezarik] had over a half a million Twitter followers, and [...]

Another Social Network?! Google+ Enters the World of Social Networking

Posted on by Kristen Tischhauser

If you haven’t already heard of Google+, say you were busy preparing for Carmageddon and are just now getting back into the swing of things (I’ve taken notice – this is the ultimate excuse for anything!) For those who aren’t in the know or haven’t really taken interest in Google+ as of yet, I’ve compiled [...]

Twitter Tactics 101: 5 Tips To Get Your Interactive PR Campaign Moving

Posted on by Gretchen Schneider

I get a lot of questions about how to best use twitter: How to be most visible, how to make a sticky message. Here are a few tips to make the most of your tweets. Follow Keywords. Select keywords that are relevant to your industry or expertise and monitor them. Make sure you are responding [...]

SMBs Hop on the Social Media Bandwagon

Posted on by Gretchen Schneider

Though slow to jump on the bandwagon, social media adoption by small to midsize companies has doubled since 2009 according to the recently released third edition of the Small Business Success Index (SBSI) sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business. [...]

Social Media offers deeper dialogue

Posted on by Gretchen Schneider

By: Gretchen Schneider, founder, BuzzRocket And the numbers keep growing. Facebook has 450 million users globally, with millions more being added each week. And according to Hitwise, for the week ending March 20, 2010, Facebook is still edging out Google in the US to become the most visited website for the second week running. (Thirty [...]

What is Social Media 101?

Posted on by Rebekah Iliff

Social Media 101 is written and edited by talkTECH Communications Social Media Executive and new media expert, Gretchen Schneider. Post topics include emerging media tools and tips, as well as commentary on how to best leverage social media for PR and interactive marketing activities.