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Which outlets should you target for your launch?
Posted on by Chathri AliAt talkTECH we often get questions on which outlets to target for a product or website launch. The short answer is it depends. I know, I hate that phrase too! Mainly it depends on what your announcing, who your target audience and your intended outcome for PR. In many cases, we can actually get two [...]
When to hit reply on an email
Posted on by Chathri AliI just received an email from a friend of talkTECH’s who we had asked a favor for at 2:25pm on a Monday. His reply came in at 3:28pm today, a Tuesday. I had completely forgotten all context of the favor, as well as the sense of urgency. But, that’s not his fault. It just happened [...]
American-Canadian Horror Story
Posted on by Chathri AliThe well-documented Radian6 fall from grace last week has shown that not all employees are treated equally. Salesforce announced significant layoffs, representing approximately one third of the Canadian company, which caught the social engagement industry by surprise (boo!). According to Canada’s TechVibes: Salesforce was “decimating” Radian6′s marketing and social community departments. According to a source [...]
PR Does Not Stand for Press Release (and Other Misconceptions)
Posted on by Kelly ByrdThis post was originally shared via PR Breakfast Club I recently had a discussion with a man who is building a business that is aiming to help PR professionals with their biggest workflow issues. He was very kind, and was asking me informed questions regarding the common issues I have and have seen coworkers deal [...]
BEWARE: Your Address Book May Have Been Hacked!
Posted on by Kristen TischhauserThere has been a recent stir around mobile application privacy and security this past couple of weeks with Path. The mobile social network was caught uploading users’ address books to its server without asking permission to do so. The chief executive of Path, Dave Morin, apologized for the automatic download and said Path would correct it, [...]
Is Microsoft your friend or your enemy — or maybe a little bit of both?
Posted on by Rebekah IliffIt’s the week to celebrate love, which means that countless people are soaking in the bliss and good vibes of the holiday. At the same time, probably just as many people (if not more) are feeling bitter or annoyed. Valentine’s Day is supposed to be about love, but it’s also the day that countless single [...]
Does doing good pay: an interview with Cause Capitalism founder Olivia Khahili
Posted on by Kristen TischhauserBy: Rebekah Iliff, Co-founder & CEO, talkTECH Communications As a business owner, entrepreneur, part-time recovering control freak and analysis junkie, I’ve spent days…no weeks…pondering the idea of running a “social business”: up and down, around and around, in and out, my brain does flips as it tries to wrap itself around this idea of “People [...]
All I Wanted For Christmas
Posted on by Kristen TischhauserThis year, my list to Santa was dominated mostly by beauty products to help in erasing away another year of wrinkles and Pamela Love jewelry (I’ve become quite the cult fan of this line)…but as a self-proclaimed lover of “all things tech”, I still managed to squeeze some gadgets and tech accessories onto my wish [...]
talkTECH brings all the boys (and girls) to the yard – er, the office
Posted on by Rebekah IliffWhat happens when you put a bunch of techies and business dudes in a room with female entrepreneurs and marketing-types assisted by some very yummy wine, beer and food (including dessert) and call it a “Holiday Mashup?” Well, I can tell you what I believe happens (networking, interesting conversation, education, a possible “hook up” here [...]
Best Holiday Apps!
Posted on by Kristen TischhauserIn light of the recent SF AppShow, the second annual app focused marketing and monetization convention, talkTECH would like to present a few Holiday Apps of our own for your perusing pleasure. The theme of this year’s SF AppShow centered around the Holidays and posed the following question: How can mobile apps save time and [...]
