What are your thoughts on the ghostly re-appearance of West Coast rap legend Tupac Shakur a.k.a. “Holopac” at Coachella? Creepy OR amazing? I personally think Dr. Dre’s vision is innovative and exciting from an entertainment standpoint – what better way to enjoy music from legendary artists of the past (especially if you were not as fortunate to see them perform when they were alive)?

With just a trick of light made the rapper, the single most talked about musician after the first weekend of Coachella thanks to AV Concepts and Digital Domain, the Oscar-winning CG factory that made CG images of Jeff Bridges in “TRON: Legacy” and Rooney Mara in “The Girl with the Dragon Tattoo.” The cost? According to MTV, somewhere between $100,000 and $400,000 – which in hindsight, is close to what it cost to secure an artist (in the flesh) at the festival.

So how did AV Concepts, actually project Pac on stage? According to Gizmodo, AV Concepts calls him a hologram, but hologram he is not: it’s a fancy reflection technique called “Pepper’s Ghost,” named after a mid-19th century optics researcher John Pepper. The trick is based on the fact that glass is both transparent and reflective, meaning it’s possible, with the right angles, to bounce a picture off of it that appears to be floating in air. But it’s not—it’s just stuck on an expensive screen. Pac’s totally 2D. Dr. Dre claims even though the image is flat, there’s a technology that’s happening where it could evolve and be 360 degrees. He’s working on some new and different things for the future.

As for the moral debates about resurrecting dead musicians, the legendary producer doesn’t seem to be too invested, saying that he hopes Holopac will inspire other spin-offs. “Hopefully, different artists are able to bring out their favorite artists,” he said. “Hopefully, we can see Jimi Hendrix and Marvin Gaye. Let’s see what happens.”

Now….lets switch this up – According to PSFK, one of U.K’s largest grocery chains is considering launching virtual store assistants after its trial in January proved to be “very successful and popular with customers.” During this period at the ASDA store in Milton Keynes, these life-sized holograms were placed in the aisles and greeted shoppers as they approach and provided information on the store’s 10 percent price guarantee. Not only are virtual people showing up in grocery stores, but also at airports! Paris-Orly airport in France is testing virtual boarding agents that greet passengers as they enter through the boarding gates and so far, the response has been positive.

What do you think? Virtual images of our favorite musicians performing as a form of entertainment is one thing, but what happens when they become part of our daily interactions?

Everyone in the tech world have been raving about the latest technology in augmented reality glasses. Google recently announced their ambitious Project Glass, which allows users to send messages, use maps, take pictures and even video chat with someone. The question we should really be asking our self now is, will these augmented reality glasses be used as a productivity tool or will they cause a distraction? Take a look at Google’s Project Glass below.

Click here to view the embedded video.

A recent article in Inc. stated four ways augmented reality technology could change the way you work. Let’s take a closer look at these:

1. Virtual Meetings: Conduct a meeting with anyone anywhere. The screen will display all the images of the people in the meeting along with a description of their position, or information about their company. The user will be able to be able to record the meeting and refer back to it when you need to.
2. Doc Scanner: Going to a paperless society seem to be an endless battle. There’s something about paper that makes someone feel secure, or gives a person credibility. With a document scanner, the user will be able to take a picture every few seconds. Essentially, think about the contact lens they had in Mission Impossible 4: Ghost Protocol. Everytime Jeremy Renner’s character, William Brandt, blinked his eye, it took a picture of the document and printed it out. It would be just like that, except no paper. The documents will be saved to a specified location.
3. Fact Checker: Imagine going on a business meeting or a date where someone wants to impress a client or the other person, facts regarding topic will instantly appear at the corner of the screen
4. Travel Aid: As shown in the video above, a pop-up map allows the user to find what they are looking for when they asked for directions. This could be a travel aid for people coming to a new town for business. No need to worry about where to rent a car or a meeting location because it will show the person exactly where they need to be.

Tell us what you think, how else do you think AR glasses could be used as a productivity tool?

Photo courtesy of Erica Kawamoto Hsu

#swbayMEGA caused a disruption in Silicon Valley with technology and innovation coming out of the Microsoft office in Mountain View.

As Douglas Crets of Microsoft BizSpark noted, we started the weekend with ”the entrepreneur spirit that gets us fired up enough to get mad about problems–and create solutions”, thanks to Dave McClure‘s riveting keynote welcome speech.

Scott Case from Startup America, John Cabrera, Writer of Warner Brother’s H+: The Digital Series, and Hiten Shah, of KISSmetrics also welcomed the crowd.

MEGA Startup Weekend Bay Area focused on three tracks: mobile, gaming and with the help of Andra Keay - robotics! The weekend brought together people with different skillsets – primarily software developers, graphics designers, roboticists, and business professionals – to build applications, robots and gaming platforms, and develop a commercial case around them in 54 hours. In total, 28 teams that built their idea and pitched to a panel of judges.

MEGA participants were given exclusive access to the Windows 8 experience using the tablet and phone that run on Windows 8 – both not yet available to the public - to create their projects.

There was also support from 50 mentors including: Hermione Way (The Next Web, BRAVO “Silicon Valley” TV Show), Patrick Vlaskovits (“The Entrepreneur’s Guide to Customer Development“), Jeff Gibboney (Transition Robotics, Inc.), Ross Ingram and Adam Wilson (Sphero), and Melonee Wise and Tully Foote (Willow Garage).

The winners:

• Robotics: Eyes on Demand - An on-demand remote human assistance, conceived for visually impaired people.
• Mobile: Predict Gaze - Helps companies better understand their customers through facial recognition on mobile devices.
• Gaming: Stinky Da Vinci - Competitive photo sharing mobile app game.

The prizes: See Claire Lee’s post for the full list.

Can’t wait to do it again!

The recent coverage of cloud computing is optimistic, yet still confused.

When discussing the industry for The Wall Street Journal Irving Wladawsky-Berger said, “There is a clear consensus that there is no real consensus on what cloud computing is.” In other words, something big and profound seems to be going on, although we are not totally sure what it is yet.”

As Paul Venezia said in his April 9 InfoWorld article, “If we look forward a few years, we can expect to see fundamental changes in the way we manage virtual servers.”

Although a trend in IT, cloud computing is still not being widely adopted by enterprises. As I previously mentioned, the use of cloud services by small-to-medium-sized businesses is growing rapidly, as these services offer a variety of solutions, allow easy access to high-level functionality, and many providers offer data centers and hosting for external storage.

As Wladawsky-Berger notes, “While the skeptics’ concerns–security, reliability, privacy, costs and others–are quite real, the hardest part of implementing cloud strategies has little to do with technology. It has mostly to do with governance, policies, and regulations, as well as with cultural and organizational issues.”

Process changes are not easy, and in IT, there has not been a similar significant change in about 15 years, but the potential that cloud computing offers to the new, often remote workplace and the way in which it enables collaborative work, can not be denied.

Afraid to adopt? Get acquainted with simple, free technology such as Google Docs, and remember, “We’ll all float on OK.”

“Startupism” – ahh, there’s a word. Connoting a movement of sorts in and of itself, this “little conference that could” beat out AdTech [in my opinion] just on its mere ability to attract some of Silicon Valley’s most controversial and brilliant sparkplugs for two days of music, movers and shakers, food, libations and oh yes I almost forgot – panels and keynotes.

And no, it’s not just because I made a special guest appearance with my partner in crime colleague Ahmed Siddiqui (Startup Weekend Bay Area organizer) for the “Founder’s Speed Dating” segment– I would never be that subjective – this truly was an event of epic proportions. Let me explain my rationale:

Mike Chen, who was (and is) the mastermind behind Startupism, [P.S. he is also the Business Development Director for Rocket Space] did five things I find extraordinarily difficult to accomplish at a tech-related event:

1. Fill a room with an equal number of [relatively attractive] men and women.
2. Set a “hip and cool” tone with equally “hip and cool” topics. Did I mention “Founder’s Speed Dating?”
3. Use the hashtag #techsexy and still be taken seriously.
4. Get Alexia Tsotsis to show up.
5. Convince people that eating granola out of a bowl with your fingers is the way snacking should be done – despite the fact that you’ve just shaken roughly 25 different hands with no hand sanitizer in sight. I gave in. (I suppose this one isn’t limited to just tech-related events…a true feat for any event organizer).

Kudos to Mike and his stellar group of Startupism compatriots – and by compatriots I mean team members, supporters, sponsors, and collaborators. Rounds and rounds of applause.

But I digress.

Highlight #1: “Founder’s Speed Dating”

Let’s start with me “Founder’s Speed Dating” shall we? Roughly forty people, with both technical and non-technical expertise, spent one hour speedily getting to know someone of the “opposite tech.” With three minutes and no more to spare, Ahmed and I witnessed something extraordinary happen: not unlike real speed dating, it was clear who was clicking and who wasn’t. The lingering conversation, the wink and a glance after an intense conversation…oh yes, oh yes, oh yes…speed dating is not just for the true love seekers anymore. It’s just So. Much. More.

Highlight #2: “Silicon Valley Keepers” Panel

Starring: Hermione Way (moderator), Boonsri Dickinson, Robert Scoble, Douglas Macmillan, Alexia Tsotsis, and Ryan Lawler. What do you get, pray tell, when you put five of tech’s most respected and controversial bloggers on a panel (and another one moderating) to “educate” us mere PR people and startup peons about what it really takes to get ink? No…you don’t get the Alexia Tsotsis show, telling us how f*@#ing retarded we are – shame on you for even thinking that.

That would never happen. It wouldn’t. Really. Not at all.

Rather, what you get is an interesting and insightful discussion about the state of tech journalism and what drives a story. In no particular order here are my favorite quotes from that panel:

1. Alexia Tsotsis: “Don’t pitch the journo stars (she was of course referring to herself and fellow panelists). Find a first year writer, someone going through the ‘slush pile’ looking for stories that could ultimately boost their career.”

2. Hermione Way: “People I date get more coverage.” (to be fair, she was saying this jokingly, but I’m not sure she was joking?)

3. Robert Scoble: “Tech stories are better if the company has ‘stars’ on their team, mind blowing technology or an adoption story.”

4. Robert Scoble: “Highlight is the next Twitter. Doubling rates are what matter as far as adoption, not just the numbers themselves, and Highlight has an extraordinary doubling rate.”

6. Douglas Macmillan: “The stories I want are about Internet companies or consumer web companies that are reaching the masses outside the tech bubble.” (Thank God someone finally said it!)

7. Alexia Tsotsis: “We are not only interested in scale, we are interested in trends that could lead to scale, or are symptoms of scale.”

8. Boonsri Dickinson (regarding journalist’s seeming obsession with celeb-backed startups): “It is interesting if startups have celebrity backing or investment, this is a great hook.”

Highlight #3: Steve Jurvetson Keynote

Sometimes people say flattering things like “age before beauty” or “saving the best for
last” just to make someone feel good; but in the case of Steve Jurvetson I truly mean it
when I say that he is Highlight #3 because he indeed was [again, in my opinion] the best
of what Startupsim had to offer.

A brief synopsis of his Wikipedia page will provide a tinge of background here:

Managing Director of Draper Fisher Jurvetson (DFJ). He was a Venture Capitalist
investor in Hotmail, Interwoven, and Kana. Current Board seats include NeoPhotonics,
SpaceX, Synthetic Genomics, and Tesla Motors. Jurvetson graduated from Dallas’ St.
Mark’s School of Texas in 1985. At Stanford University, Jurvetson finished his degree in
electrical engineering in 2.5 years and graduated #1 in his class.

He then earned an M.S. in electrical engineering and an M.B.A., also from Stanford.
As a consultant with Bain & Company, Jurvetson developed executive marketing, sales,
engineering and business strategies for a wide range of companies in the software,
networking, and semiconductor industries and worked together with Meg Whitman and
Mitt Romney.

[Oh and then here’s the kicker…]

Jürvetson is a son of ethnic Estonian refugees, who fled the Soviet invasion of Estonia
during World War II. He is a relative of president Konstantin Päts, a president of
independent Estonia in 1930s.

So what, you ask, could this guy possibly have to say that would be compelling? Well, in
a word: “everything.”

From the current state of innovation to the future of entrepreneurship and space (yes,
space!) Mr. Jurvetson is definitely someone to seek out, listen to, and follow…his theory
about human limitations is enough, in and of itself, to get and keep you thinking for a
very, very long time.

Stay tuned for future Startupism events and click here to see more highlights from 2012.

If you haven’t heard the term “Augmented Reality” (AR) yet, you may be living in a bubble. That was me a few months ago. Now that I’ve read about AR, it’s fascinating to learn of all the possibilities this technology enables.

AR is becoming the most interactive technology on mobile devices, allowing us to experience the world in a way we haven’t before. Below are some tips on using this technology.

• A mobile device or smart phone with a camera
• An internet connection
• An augmented reality application, such as Layar Reality Browser for iPhone or Wikitude World Browser for Android

*GPS is not required, but is helpful

What You Can Use it For

Sight Seeing: Say you’re walking down the street, or traveling to a foreign land and see a cool building that you want to learn more about – take out your mobile device or smart phone, point it toward the building, and in an instant, you’ll have access to it’s name, address, history, etc. It’s like having a personal tour guide with you at all times!

Culinary Adventures: Hungry and can’t decide what you want? Point your mobile device or smart phone at a restaurant to view ratings, and find out what’s on the menu.

Shopping: When you’re at a store and can’t decide if a product is right for you, use the same steps to easily see product features and feature and price comparisons from nearby stores.

Net-a-Porter, an online luxury retailer, drew crowds in Paris, London, New York, Berlin, and Sydney to use a specially designed augmented reality app which showcased their new collection in January. These five augmented reality-enhanced stores worldwide called, “The Window Shop” let shoppers scan a picture with their iPhone or iPad, and possibly win the item.

Gaming: Use your surroundings to create a new world of gaming. In my previous post, I told you 3D augmented reality could become the future of gaming. In the meantime, Mobile Augmented Reality has created a series of games which allows the player to have a similar experience.

Story Telling: Marco Tempest uses Kinect-powered augmented reality to tell a magical story at TED2012

Amazing possibilities!

How have you used augmented reality to enhance the world around you?

Usual suspects included (friends of talkTECH): Guy Kawasaki, TechCrunch tech maven Alexia Tsotsis, the TechZulu team, Nick Frost from AngelList, Zambezi, the Hootsuite Owl bus, funny guy Tom McLeod from Crosswa.lk, VentureBeat Founder Matt Marshall, Cameo, Ben Trenda from isocket, Coloft, The Next Web’s Hermione Way, and of course a couple of our fabulous clients – Startup Weekend Bay Area Organizer Ahmed Siddiqui and the Austin-based Rocksauce Studios team.

Is your brand ready to make the switch? On March 30, all brand pages will be required to switch to the new Facebook Timeline. On March 2, 2012, I attended a Wildfire webinar presented by Victoria Ranson, Founder and CEO of Wilfire Interactive called, “Timeline for Brands: How to Make the Switch” Here are my takeaways from the webinar.

Above the Fold

Cover photo is what represents your brand. Facebook wants you to get creative and display your brand in an artistic manner. You can create your own banner with these dimensions: 850 x 315 pixel.

Companies like Coca Cola incorporate small pictures into banner, or Fanta takes their cover photo and uses part of it for display picture

Keep in mind, your brand’s cover photo or banner may not include the following:

• Contact info
• Calls to action
• Reference to Facebook features (adding a “Like” button, or using the phrases, “Like us today” or “Share”)
• Can not have an arrow pointing to “Like”

Appearance

1. Category (under display picture) – lists which category your page falls under – Consulting/Business Services – can include a statement up to 150 characters
2. Photos – Most recent photos uploaded by page administrators, can not customize which picture you want to display
3. Map – the location of your brand if you have included this information in your profile
4. Custom App View – any other apps we use on the page (welcome pages, polls,  Twitter, etc.)
5. More – the rest of you apps

“Likes”

Facebook has made Timeline a transparent platform and encourages all brands to practice this.

• Everyone is now able to see all your friends who “Like” a brand
• Everyone can see the brand’s analytics
• Look at competitors and see what they are doing, or how they are engaging with their audience

Manage Permission

When managing permission on your page, consider some of these questions:

1. Who can post on your Timeline?

Anyone is able to post on your timeline, even if you don’t “Like” the page. Anyone who posts on your timeline will be shown on the top right of the page. You can click to expand the comments.

2. Where do your posts go?

Each post published will be displayed in chronological order. The line in the middle represents time; each event published will be posted on this line.

3. Will you screen/moderate your posts?

• Do your posts need to be reviewed before they are posted? If you choose to do this – its an extra task for your Social Media Manager
• If you choose not to do this – shows an honest representation of your brand (you’re not just filtering out all the negative posts)

4. Can you receive private messages?

One of the newest features on the brand timeline is the added option to send a private message. Anyone can send you a private message, even if they don’t “Like” your page. This is good for customer service and gives your fans a chance to contact your brand or company if they do not want to share their comment publicly. The messaging button is only enabled for your fans, the brand can not send private messages to a particular person.

Tell Your Brand Story

This added feature allows your fans to learn more about you and your brand. Upload milestones, for example, when the company was founded, your first client, expansion, etc. This gives a personal touch to your brand. People like to have the “behind-the-scenes” feel and it also makes your brand a little more personable. Do whatever you want with it, you can make it weird, like Old Spice or classic with a simple picture of the founders.

Featured Content

Important content can be highlighted to expand across both columns for greater visibility. You can also “Pin” important spots (like a Sticky) on the top of the page for a period of 7 days. Do you have a special event you want to announce? “Pin” it to the top of the page. Now, every time someone visits your page, that’s the first thing they would see.

Here’s a good video by Simply Zesty demonstrating the new Facebook for Brands.

Tell us in the comments how you’re planning to use Facebook Timeline for your brand / clients.

Need help to change your brand page to the Timeline format / want to  learn more about ‘best practices’? Email info@talkTECHcomm.com – we’d be happy to help.

The IEEE Virtual Reality Conference 2012 was a swinging success in OC this past week, and I had an absolute blast – all while learning about the cutting edge in virtual, augmented, and mixed reality, and meeting a ton of incredibly talented people.  I was graciously awarded passes to the conference by Mark Bolas of ICT’s MxR Lab in order to help showcase their latest off-the-shelf virtual system called FOV2GO.   Pictures below:

If you have an iPhone or an Android, then you can experience visually immersive VR pretty much anywhere.  This is is the basic premise of FOV2GO, and it was a runaway hit at IEEE, winning theBest Demo Award and giving out hundreds of kits for conference goers to test out for themselves.  The hardware consists of an inexpensive head-mounted display made of foamcore, two lenses, and a smartphone.  Here’s a quick video of putting it together:

For showcasing FOV2GO, I created a mobile version of the Shayd VR project that is going up in May at the IMD Graduate Thesis Showcase.  While the full installation of Shayd encompasses an entire motion capture stage and wide-FOV head-mounted display, Shayd Mobile is much simpler, utilizing the FOV2GO stereoscopic Unity package developed by Perry Hoberman.  Here’s a video of Shayd Mobile in action:

The software package, compatible with Unity 3.5 with iOS / Android license, includes numerous scripts for incorporating stereoscopy into any Unity project.  You can very easily implement side-by-side stereoscopy, or anaglyph stereoscopy for use with the classic red-cyan glasses.  Several other scripts utilize the iPhone’s built-in gyroscope for tracking the user’s first-person viewpoint, as well as camera movement scripts and plenty more.  Check out the full documentation on the MxR website if you want to dive right in – its comprehensive and user-friendly, even to the newest Unity developer.  So check it out!

As for the rest of the conference, there were a billion things going on!  Above left are all the head-mounted displays we showcased at the FOV2GO booth, including versions for iPhone and Android, some with larger lenses for higher field-of-view, a few Hasbro My3D devices, and the PR3 Head-Mounted Display.The picture to the right of that is The Elder Scrolls V: Skyrim being played solely with the Microsoft Kinect.  Developed by Evan Suma, the experience was quite robust, consisting of swiping motions for your sword, pushing for throwing fireballs, and even head-butting to send a wave of energy.  It’s pretty goddamn sweet. On the top right, DVE Telepresence Labs were cool enough to take Nathan Burba (of the infamous Burba Blog), Palmer Lucky (of the still more infamous Mod Retro), and myself over to their labs to check out their multi-million dollar systems for use by the US Military and select billionaires.   Of course they took us in a limo, in the off-chance that a wealthy potential client might be in attendance.

There was an abundance of HMDs and motion capture setups, which was so much fun to toy with.  The head-mount developed by Motion Analysis, along with their reflective marker motion capture system, had a horizontal field of view approaching 100 degrees (pictured above left). I caught the chance to talk with Duane Hartley, President of Motion Analysis, and he told me how Motion Analysis was capable of holding itself together in outdoor natural environments.  Compared to other passive marker systems, such as Vicon, Motion Analysis has proven itself useful for outdoor use, for instance with the recent film Rise of the Planet of the Apes.  However, the holy grail of Motion Analysis’ system is the software, and most people purchase for that reason.  The cheapest setup would be four cameras plus the software, around 25K.  The cameras are worth about 5K each individually, comparable to the costs of a PhaseSpace setup.  Speaking of PhaseSpace, the photo on the top right is their latest Augmented Reality HMD, being tested by Palmer.

Here’s a few last pictures from IEEE – from left is an HMD developed by ART, a haptic device, and a close-up of the Motion Analysis motion capture cameras. Besides an HMD, Motion Analysis also had a trackable submachine gun for use with virtual soldier training and entertainment (pictured below).  Of course the gun was fake, but reflective markers were placed all around the object and the movement of the gun could be emulated by the person’s virtual gun within the game.  They also usedCryENGINE 3, which made the experience look absolutely spectacular.  With such a cutting edge game engine, its no wonder that virtual combat training is so realistic and useful.

API? SDK? MVP? …WTF? Welcome to the world of tech startup lingo. If you’re new to this world, don’t feel left out, we’ve all been there.  We’ve complied a list of 10 tech startup abbreviations and lingo to help you look less like a noob.

1. API

Application Programming Interface is a source code-based specification intended to be used as an interface by software components to communicate with each other. APIs are commonly used to share content throughout other web communities.  Sharing information in one community allows you to post to multiple websites.  Facebook and twitter use their own API to allow this.

2. SDK or “devkit”

Software Developer’s Kit  a set of software development tools that allows for the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system. For example, Apple’s Xcode let’s a developer  build an application for Mac, iPhone, and iPad.

3. MVP

Minimum Viable Product, a term coined by Eric Ries, the pioneer behind Lean Startup, is a strategy used for fast and quantitative market testing of a product or product feature. In other words, develop a basic prototype to present to your target audience to get some feedback.  The product doesn’t have to be perfect, in fact, it may be better that your customer gives you their feedback because it tells you your product isn’t ready for production but  at least they’re using it.

4. Pivot

When someone says a startup has pivoted, it essentially means they messed up, or there’s a glitch in the plan. Startups usually pivot a few times before they hit the jackpot. For an in depth explanation of pivots, Rob Go does a great job. You can read his post here.

5. Hacker

An individual who enjoys learning everything about a computer system through clever programming. These hobbyists take programing to the next level by pushing it to the highest level. Not to be confused with a “cracker,” and individual who enjoys breaking into secured systems. Hackers are skilled programmers who love developing and breaking stuff to see how it works.

6. Hackaton

Also known as “hack day,” “hackfest,” or “codefest,” is an event where computer programers, software developers, designers, project managers join forces to create a software program in a short period of time. Most hackathons focus on a particular platform, like hardware development or mobile app development. You can join the fun across the nation in programs like Startup Weekend or AngelHack.

7. Freemium

A business model by which a product, generally in a digital format, like a mobile app, software program, media, game, or web service, provided free of charge. A premium version allows the complete functionality and usability. There are many apps out there that offer to use their app completely free, but if you want a premium feature, you need to pay. If your app has a in-app purchase, it is most likely a premium.

8. Lean Startup

Lean Startup is a methodology pioneered by Eric Ries which advocates the production of prototypes rapidly in order to get a quick response by a target audience, much like MVP. In a lean startup, entrepreneurs reduce waste by increasing the frequency of contact with real customers.

9. Maker

An individual who physically makes a product. Maker Faire is an event created by Make magazine ”celebrate arts, crafts, engineering, science projects and the Do-It-Yourself (DIY) mindset”.

10. Influencer

Get ahead of the curve by becoming an influencer. An influencer is a person or brand with a large following, who impacts the world around you. In the world of social media, an influencer can encourage others to follow your online presence.

We hope this list of terms has helped you take the first steps towards becoming a tech startup guru. For a complete list of Startup Lingo, here’s a hilarious take on frequently used buzzwords every entrepreneur should know before they enter the startup circle: Startup Lingo: Buzzwords Every Entrepreneur Should Know 

For all those newbies out there, master the language of tech startups today. Tech Startup Genius by Brainscape developed this app to make you look smarter the next time you’re talking to an investor.